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GISELLE DELA CRUZ
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VANS AUTHENTIC LOW PRO
PROJECT TYPE
Digital
CLIENT
Vans
TEAM
Associate Creative Directors: Sammy Spiteri, Christine Weber
Lead Digital Designer: Giselle Dela Cruz
Copywriter: Sean Hetherington
Photographer: Nick Green
Project Manager: George Hatton
Producer: Randy Nakajima
For the launch of the Authentic Low Pro, we followed the crew as they wandered curiously through DTLA. From subway platforms to hidden alleyways, each step in the Low Pros carried the spontaneity and edge of youth culture.
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