LOCAL COFFEE ROASTERS

Local Coffee Roasters is a specialty coffee bar with several locations across Southern California. I designed a logo mark that’s a visual homage to Local’s original location, Chino Hills, pairing it with a warm, inviting typeface and color palette. The single-line illustration extends into a cohesive icon system used across the brand’s merchandise. At it's core, Local is a place for people to connect, create, and find community, and the identity was designed to reflect that spirit.