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LILY'S ICE CREAM

PROJECT TYPE

Branding, Art Direction

CLIENT

Lily's Ice Cream

TEAM

Designer: Giselle Dela Cruz
Social Content Creator: Elijah Dela Cruz

Born from an impulse ice cream machine purchase, a love of inventive flavors, and the charm of our silly little dog, Lily’s Ice Cream is a small-batch brand my husband and I built from the ground up. I created an illustrated mascot, hand-lettered a blocky diner-inspired logotype, and developed a playful yet nostalgic identity layered with paper textures and retro typography. Whimsical details capture the joy and indulgence of our pints, each infused with coffee, spirits, confectionaries, and house-made syrups.

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